INNOVATIVE PRACTICAL
MARKETING (AUSTRALIA)

Level 1/173 Darling Road
Malvern East 3145
Phone: 61 3 9571 5288
Fax: 61 3 9571 5188
Contact Us

 

“Great to deal with. Lots of positive ideas. Helped me to think outside the box.”

Brett Evans - Rubbertough.

 

 

 

 





FREE DOWNLOADS

IPMA regularly publishes articles on topics relevant to business. Below are some articles, tools and templates to assist with managing your business.
To take advantage of a topic that interests you, simply click on the title.

6 Cs for Effective Customer Communication
 Unsure of how to write effective business letters and e-mail? This article outlines six practical ways to communicate well with your customers. It is just one part on communication from IPMA’s interactive CD Innovative, Practical Ways to Market.

8 strategies to cope with aggressive competitors
 Before rushing to lower your price or match competition, look at these 8 strategies. It is just one part on communication from IPMA’s interactive CD Innovative, Practical Ways to Market.

Business Plan template
 Need to have a business plan? Need to gain finance? There are plenty of internet sites that offer an outline for a business plan but IPMA’s business plan template is based on business experience and covers all parts of an effective business plan.

Marketing plan template
 Marketing plans give purpose and direction to an organisation and how it promotes itself its products and services. IPMA’s simple but effective marketing plan template

Project dashboard
 This time-saving project dashboard enables you to keep track of projects and know what requires your immediate action and what can wait.

Adding Value
 Understanding what customers want and what they value is a key to developing your product or service. This article is a selection from IPMA’s interactive CD Innovative, Practical Ways to Market to Market.

Service Strategy
 Often services can be difficult to market. You service might meet customers needs, however customers are always expecting more. You could consider some of the strategies listed in this excerpt from IPMA’s interactive CD Innovative, Practical Ways to Market to Market.

Keeping the Right Staff
 Understanding your staff and keeping them motivated in the right areas, means that your business can be the best it can be. This article offers some suggestions to help you and your staff enthused and encouraged to perform well.



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