INNOVATIVE PRACTICAL
MARKETING (AUSTRALIA)

Level 1/173 Darling Road
Malvern East 3145
Phone: 61 3 9571 5288
Fax: 61 3 9571 5188
Contact Us

 

“Great to deal with. Lots of positive ideas. Helped me to think outside the box.”

Brett Evans - Rubbertough.

 

 

 

 





Helping Yourself

Doing things yourself at your own place can be a practical, cost effective, learning approach to developing your business. Knowing the right steps to take can be half the battle. IPMA has developed a range of practical kits, books and approaches that can be used to develop any business.

CBS Marketing Kit

Looking for a direction for your marketing and business? This comprehensive kit offers a step-by-step approach to:

  • Gaining new customers
  • Making your advertising dollars go further
  • Keeping customers coming back

This kit also contains hints and ideas, and practical checklists to use to develop your own approach to developing your business.

Price: $160 including GST, postage and handling.

To order simply attach your purchase order in an email to info@ipmmarketing.com.

 

Innovative, Practical Ways to Market

Fed up with people telling you what to do rather than showing you how? IPMA’s workbook is a practical guide and process to marketing your business in a competitive environment. Its hands-on approach is based on business experience and can easily applied to your business. It is ideal for:

  • Gaining ideas on targeted promotions
  • Ways to ensure that you are covering your costs in your prices
  • Measuring your marketing performance

This workbook is available as in interactive CD. Price: $75 including GST, postage and handling.

To order simply attach your purchase order in an email to info@ipmmarketing.com.

Tools and Templates

IPMA’s consultants have developed a series of easy–to–use checklists and templates for you to use in your business. They include:

6 Cs for Effective Customer Communication
 Unsure of how to write effective business letters and e-mail? This article outlines six practical ways to communicate well with your customers. It is just one part on communication from IPMA’s interactive CD Innovative, Practical Ways to Market.

8 strategies to cope with aggressive competitors
 Before rushing to lower your price or match competition, look at these 8 strategies. It is just one part on communication from IPMA’s interactive CD Innovative, Practical Ways to Market.

Business Plan template
 Need to have a business plan? Need to gain finance? There are plenty of internet sites that offer an outline for a business plan but IPMA’s business plan template is based on business experience and covers all parts of an effective business plan.

Marketing plan template
 Marketing plans give purpose and direction to an organisation and how it promotes itself its products and services. IPMA’s simple but effective marketing plan template

Project dashboard
 This time-saving project dashboard enables you to keep track of projects and know what requires your immediate action and what can wait.

To see the range of templates and tools, look under 'Downloads' on the menu bar.

 

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